-Oct 30, 2023 By City Sales Ltd

Case Study: A Winning Strategy: How City Sales Helped Hudson Brown in a Challenging Market

Nestled in the heart of Auckland, New Zealand, 57 Mahuhu Crescent stands as a testament to modern urban living. This exceptional building complex offers residents a harmonious blend of contemporary design, convenient location, and a touch of tranquility amid the vibrant cityscape.

Situated in the bustling metropolis of Auckland, this complex is more than just a residential space; it's a sanctuary that welcomes you home after a long day in the city. With its distinctive architecture and a prime location that offers easy access to Auckland's key attractions, 57 Mahuhu Crescent embodies the essence of city living with a twist of serenity.

Join us as we delve into the remarkable story of 57 Mahuhu Crescent and the success of one of its esteemed residents, Hudson Brown, who found himself in a unique situation that called for a swift and strategic real estate solution.


Problem: The Vendor of a tidy Hudson Brown unit faced a daunting challenge: he urgently needed to sell his apartment in the midst of a challenging real estate market. A change in his circumstances required the liquidation of his New Zealand assets to seize a lucrative overseas opportunity.

City Sales' Solution: In his time of need, City Sales, a leading city based real estate agency in Auckland, offered a solution. Considering the Vendors urgency, we recommended taking the property to auction. This strategy would not only expedite the sale but also maximize the potential returns. 
Our average varies, but typically we sell over 80% under the hammer meaning if you choose to sell by auction through City Sales you have an 80% chance of being sold unconditionally within 2-3 weeks. An excellent option for the time pressed Vendor.
In the rare case of a property not being sold under the hammer, we will have most likely identified your buyer, and it becomes a negotiation behind closed doors. 

Why City Sales Stands Out: What set City Sales apart from the rest was their commitment to honesty and transparency. Unlike other agents known for overpromising and underdelivering, City Sales provided a realistic and well-measured appraisal of the market conditions. This clear communication was a breath of fresh air for Hudson.

Within a tight two-week timeframe, City Sales embarked on a relentless mission to attract potential buyers. Their dedicated team worked diligently to reach out to as many prospects as possible, even in the face of a limited pool of potential buyers.

Remarkable Result: City Sales' unwavering dedication and hard work bore fruit on the auction day. The apartment sold at a price that exceeded the Vendors wildest expectations. It was a testament to the effectiveness of City Sales' strategic approach and their commitment to delivering outstanding results for their clients.

Here's what the Vendor had to say about his experience:

"I set City Sales an almost impossible task, selling my apartment at very short notice in a very difficult market. My circumstances had changed, and I needed to liquidate my NZ assets to take advantage of an overseas opportunity. With only two weeks to sell my property, City Sales suggested I go to auction and took time to explain the advantages of doing so. I found their appraisal of the market to be measured and honest, unlike other agents I have dealt with who overpromised but underdelivered. They worked extremely hard during the two weeks to bring in as many potential buyers as possible from a very limited pool. The results of their hard work culminated on the auction room floor when my property sold above my highest expectation."

Our Vendor at 57 Mahuhu Crescent, experienced an extraordinary transformation in a challenging situation, thanks to City Sales' expertise and innovative thinking. This case study underscores the agency's unwavering commitment to clear and honest communication, alongside a results-oriented strategy, in the dynamic real estate industry.

If you're facing a similar situation and would like to explore how City Sales can assist you in achieving remarkable results, don't hesitate to contact us today. Your real estate success story could be just around the corner.



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